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Where is your opt-in form? 7 Great Places where it won’t be missed

We all know that an opt-in form is one of the best ways to generate a list of subscribers who are interested in your service. But a lot of new internet marketers make a common mistake of experimenting with their opt-in scripts. They use entry and exit pop-up scripts which most visitors look at like [...]

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Why most List Building Attempts Fail

    If you search for ‘List Building Ideas’ on Google, it will throw up a million results or more on the subject. With so many self-proclaimed experts on the subject, there should not ideally be a dearth of information for newbies. But most newbies who venture into affiliate marketing either quit after a half [...]

success and failure success and failure

Why a targetted list is still the NUMBER ONE way to sell

    Newsletters have been around ever since marketing existed. And they have helped people, correction, smart people make millions of dollars. They still do. How many promotional newsletters manage to beat the many spam filters and reach your inbox each day? And how many of them do you actually read? I never read any [...]

The number one way to sell The number one way to sell

List Building Statistics reveal Shocking trends

    Before you buy a third party rental e-mail list and start sending out those mailers each week, you should take a look at some trends. Statistics collected by Lyris.com and other agencies like UK based Adesta and Econsultancy reveal shocking trends that can make you pause and think about your list building and [...]

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5 Steps to cut down your email list opt-out rate

March 8th, 2012 admin
five-steps

All the big guys seem to be doing fine with it while you continue to struggle. There isnt anything novel about this.

Happens all the time!

It is one of the reasons why most start up ventures fail.

But just because you are not a million dollar online business does not mean that you cannot do it like the big guys.

Ok. Do what?

Sell!

Sell using email!

It’s one of the most successful and proven ways to sell online yet we find each day that most new online businesses struggle to do it.

Despite doing all the hardwork and driving targetted traffic and feeding them the bait and generating a list that has the potential to give them business, an overwhelming percentage of e-mail lists fail to generate any business at all.

Why? Is it because they are not doing something right? Is it because they are not offering enough value?

Well, the answers lie in the numbers.

Read more »

4 Simple Tips for E-Mail Marketers to beat the Preview Pane Jinx

March 6th, 2012 admin
jinxlogo

If you are monitoring your email marketing software and find that most of your emails are ending up as trash, then you are probably a victim of the ‘Preview Pane’ jinx.

What is the Preview Pane Jinx?

The Preview Pane, as you would know is a small sub window of your favorite email reader that allows you to scan the content of an email before you open it completely to read it.

Most readers scan an email newsletter in the Preview Pane and then decide whether it deserves to be opened and read or sent to Trash.

The victims of the Preview Pane Jinx are those email newsletters that do not show what they should be showing in the better half of the email, that is, at the top! Read more »

Where is your opt-in form? 7 Great Places where it won’t be missed

March 4th, 2012 admin
searching_man1

We all know that an opt-in form is one of the best ways to generate a list of subscribers who are interested in your service.

But a lot of new internet marketers make a common mistake of experimenting with their opt-in scripts. They use entry and exit pop-up scripts which most visitors look at like an unwanted delay in getting to the main content of the website.

And as a reason, they hit the little ‘X’ on the corner sooner than you think.

The placement of your opt-in form has to be subtle yet visible.

You have to show them that they will get access to an amazing freebie if they sign up with your email newsletter but, you have to do it in a way that does not obstruct or disrupt their surfing experience. Read more »

Why you MUST use videos in your email newsletter

February 21st, 2012 admin
video-marketing

 

 

A lot of people begin their email marketing efforts with gusto but somewhere down the line they lose the steam and it often ends as abruptly as it started.

Better to have a plan chalked out and work according to it.

Ok, you have a list and the subscriber base is increasing slowly each day. So what’s the next step?

To ensure that it keeps increasing and that it converts into some sales.

And how do you do that?

By keeping up with the ever dynamic changes happening in the field of email marketing. Read more »

Why most List Building Attempts Fail

February 20th, 2012 admin
success and failure

 

 

If you search for ‘List Building Ideas’ on Google, it will throw up a million results or more on the subject. With so many self-proclaimed experts on the subject, there should not ideally be a dearth of information for newbies.

But most newbies who venture into affiliate marketing either quit after a half hearted attempt at it or fail miserably despite their best efforts.

Why?

Let’s find out.

Do you have a loyal user base that frequently read and comment on your blog posts?

If yes, then here’s the next question.

Do you have a targetted list of readers to whom you pitch your products every now and then? Read more »

Why a targetted list is still the NUMBER ONE way to sell

February 20th, 2012 admin
The number one way to sell

 

 

Newsletters have been around ever since marketing existed. And they have helped people, correction, smart people make millions of dollars.

They still do.

How many promotional newsletters manage to beat the many spam filters and reach your inbox each day? And how many of them do you actually read?

I never read any unless it comes from a trusted email address and most of the trusted ones in my contact list are the ones that I have subscribed for.

They are newsletters that interest me, written by excellent authors who know how to keep a targetted list interested. And in the last 6 months, I have subscribed to 3 SEO tools and one recurring monthly billing service all promoted by an author. Read more »

List Building Statistics reveal Shocking trends

February 20th, 2012 admin
iStock_000011435957XSmall-graph-with-magnifying-glass-resized-600

 

 

Before you buy a third party rental e-mail list and start sending out those mailers each week, you should take a look at some trends.

Statistics collected by Lyris.com and other agencies like UK based Adesta and Econsultancy reveal shocking trends that can make you pause and think about your list building and email marketing techniques.

For starters, let’s take a look at some positive trends.

  • E-mail marketing promises a ROI (Return on Investment) of $43.52 for every dollar spent on it and this number is all set to rise further.
  • More than 50% of consumers are making purchases as a direct result of email marketing making it the most profitable and safe way to sell.

Read more »

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